It looks like no matter how popular you are and how much money you've earned you may still feel lonely and just like in beginning when TY get out of the car showing she's complete and happy. Even inside the home/hotel she's not comfortable anymore because haters wants to crush her and bring her down and for that she dont know who to trust anymore and that is why she decided to run away and leave everything behind because of how her life is a cycle so she did something new. It is just my opinion, I can't help but to think that the mv speaks how she felt this years and how badly she wants to do something new to get out of her cycle of life. I respect Taeyeon and her music it was very gorgeous and amusing.

*Feels like all these people Taeyeon is fighting are her fears and the hardships she had in her life but she won the battle and she came back as a brand new woman who won't let her weaknesses and fears to control her life and harm her. She's truly a strong woman.*

Taeyeon is probably the only Kpop soloist that I trust. Bcs I always anticipate her new song/album. And, when it comes from her musics, my expectation never dissapointing me. No matter the genres, her songs always reach me. Dunno why

이때의 나는 모든 일이 버거웠었는데…마치 태연이가 너만 그런게 아니라고 말해주는거 같아서 위로받았고 한편으로는 마음이 더 아팠다. 지금은 그냥 노래가 좋다는 이유로 다시 들을 수 있어서 좋다. 정말 애써 누군가를 위해 변하지 않아도 되더라! 태연아 노래해줘서 진심으로 고마워

My brother was telling me a while back that this video really deserves an award and i agree.. Whoever directed this is so cool and Taengoo's acting was so on point.... felt like i was watching an action movie

I think by the looks of Taeyeon's new MV, Something New, it clearly shows a concept of total schadenfreude and misery experienced by Taeyeon from her haters, on how her depression throws her down under the bus just because she thought she wasn't good enough, but man, that MV also showcased her strengths as an artist, still striving for the passion she has for music, and also showed her independence as an individual, that the fate that she almost had to quit before has made her loved by millions of SONEs around the world. It also promoted one of the most unique colors in the K-music scene, since we rarely get these funky jazz-pop feel on music these days especially we're undergoing to an electronic/hip-hop/flashy/cutesy era. Stan queen of versatility, stan Kim Taeyeon

this is so badass and sad at the same time. just thinking about in real life how taeyeon manages to be the celebrity that we like with all the glitters and glamour and then suffer alone when she's not on the spotlight. I really admire everything about her. Our Kim Taeyeon is a very strong woman.

제일 좋아하는 뮤직비디오 중 하나임.. 가진 의미가 너무 크고, 저 당시 태연이 하고 싶었던 말을 담은 노래 같아서 더 와닿았었음..

She prepare and masked herself every time she will face the crowd and that someone that is trying to kill her is like depression, whenever she is alone it attacks her. But the thing is she prepared for it and she fights back. Those extra baggage she threw them away to run back, not to run away but run back to us.. Her SONE.

I think the ending shows that despite her thinking shes free and running into the distance at the beach she is shown on a black and white screen on tv showing the very actions she is doing to try something new. This shows that she is always being watched because she is a celebrity and can't escape and be free

She said this album ift for us SONE, specially for Korean SONE, who won't meet her until she wraps up the promotions in Japan, and I think the video is her showing us how she feels, how she deals with the hate, facing it every moment and having to keep moving forward, but still showing us a good face and mood, and the good side of life trough SNS no matter what, because that's the TY she wants is to see, not the hurt, scared or angry Taeng. I think our Taengu is so strong and brave regardless, I think she deserves the world and I really, really do think she is the best and most complete artist and performer in South Korea; and yeah, that's 100% a biased opinion. Taengo, you are the love of my life.

Her most underrated title track.... in my opinion this is her best title track

.....aaaaannnnd THAT'S why Taeyeon has made our 100 Most Beautiful Faces List for 6 straight years! A certified HALL of FAME beauty!

I'm glad that most of the comments in here was talking about Taeyeon talents, vocal quality, the story in the MV etc, and not talking about views views and views..

I like how these m/v and song gave us a more personal touch which is rare with sm sometimes I felt like we really see transparent feelings and the way things are for taeyeon as an idol. What a masterpiece iconic 😍

이 노래 시대를 잘못 타고났다고 하는 사람많은데 난 저때의 태연이 한 노래라 너무 좋음

I feel sad and happy at the same time... the mv's like telling how tae face/faced her problems BUT now SHE HAS CHANGED HERSELF AND RUNNING TOWARDS something new💞

It is sad and scary how much a beautiful smile like Taeyeon hides. People perceives her as if she is okay and fine. When in reality is the black and white is the sad reality. You get what I mean,it is so sad and scary. And hard to explain.

The whole mv made me left in awe. The mv has a lot of metaphors in. From the start it was all glamour thing, people think about her perfection, she smiled to keep away the sadness and pain in her eyes when she was inside the car. She wants freedom, she trynna get away with all those haters (the guard) she keep on defending herself while no one speaks the truth for her (the one guy who didn't react in the elevator) and even though alot of people supports her, they'll always be the one who will destroy her, (like what happened to the waitress who gave Taeyeon beautiful foods but in the end she trynna kill Taeyeon). but after all those thing she has been through she stays unbothered, she picked up her bags that has the negativity in her life and also money and fame which she fired up and throwed in the sea (The meaning behind that is, sge doesn't want those things in her life, she just wants FREEDOM for herself) BUT no matter how hard she tried to run away with all those things and tried to remove it in her life, she will end up being in media. 😭 This girl named Kim Taeyeon is so strong in life 😭 i hope she's doing great. this whole mv is 11/10 👏💕 this is really something new.

진짜 이 뮤비 다 너무 좋지만 2:35 이 장면 진짜 손꼽히게 좋음.. 맞으니까 맞을줄 몰랐다는 듯 눈 커지는 것도 인상적이고 그 순간에 맞춰서 시그니처 사운드 나오는 것도 좋아...

My friends said that this is not a really popular style in kpop and I agree Well Taeyeon is not just an idol anymore.. She is an artist that is willing to take risks and experiment with different sounds Fight me

What a badass. For a moment, I thought the luggage contained dismembered bodies of those she fought. It got real dark for a second there.

Taeyeon showing the world how she handles the troubling “baggage” in her life; she is no longer afraid to fight back at the people who threaten or treat her badly cuz as a grown woman she is Something New - an amazing BADASS!

이건 진짜 Why때처럼 안무 퍼포먼스 뮤비를 하나 더 내고 음방을 통해 라이브 공연을 좀 보여줘야 했슴. 진짜 콘서트 공연 영상으로 보면 개 치임.

Taeyeon is really something else I mean she's refreshing yet old style She's an amazing vocalist and her songs are so indescribable and good This is a real queen thank you Taeyeon, I hope you are feeling good ❤

*I love how Taeyeon is always willing to try something new (no pun intended) like she always has different types of songs and she never sticks to one certain sound and I think that's what makes her a true artist because she's very versatile with her music.*

Short explanation of this MV.. The colorful part is how we see taeyeon.. And the black and white her Real life.. She have to suffered a lot of things

its a crime for this song to be this underrated

Talented, brilliant, incredible, amazing, show-stopping, spectacular, never the same, totally unique, completely not ever been done before, SOMETHING NEW

*Love this unusual dark concept. She really can pull off any concept. What a charismatic human being.* *Literally **_Something New_** for the K-pop genre.*

Taeyeon's deep voice and the deep bass is giving me LIFE

kinda mad this song didn't get the recognition it deserves

Taeyeon is the only one who doesn't do girlcrush but she's always our crush.

this mv is giving me unusual feelings, I think she just portrayed her life like how she was famous but in the end behind those cameras and fame, the people, the media, doesnt like her and criticize her always, in a way she wants to fight back the threats and all. And she is in her way to be something new... I dont know this is just my thoughts about this mv, I like this new style she is making... I LOVE IT... Taeyeon ROCKS..

*Taeyeon's voice is so powerful but still so gentle. It always embraces me warmly and I feel like I'm listening to an angel.*

2:35 2:35 2:35 2:35 2:35 2:35 전체적으로 다 미쳤지만 특히 이 부분 연출 미침... 실컷 공격해놓고 정작 자기가 당하니까 황당해하는 적반하장... 악플러에 대입하면 딱 들어맞음

i love taeyeon’s voice so much like she could sing anything and i’d absolutely love it

Omg are the views frozen?? SOMEONE LET THIS QUEEN STORM OVER THE WORLD The message in this song and mv is so deep i dont think i can fall asleep today

This story is about... 1st scene : Taeyeon walking in crowds, show that she is popular. Lift scene : She want freedom from her manager that always control her. Hotel room scene : That workers as haters, try to kill Taeyeon. Well, Taeyeon will fight for her fans. Beach scene : Taeyeon throwing up all problems, including all of the problems I stated. Luggage as like all problem Taeyeon faces from debut. And this song is show Taeyeon not like old Taeyeon. She not gonna drop a single tears just because what haters said. It is something new, right?

시간이 지나도 계속 듣는 노래에요 우울할때다 듣는데 뮤비나 가사나 정말 공감이 많이되요 사랑하다는 말만 들어도 슬픈데 저는 계속 세상을 외면 할려고 하고 정말 제 정신이 케어가 안되네요

It still kinda makes me sad that Taeyeon didn't promote this album.. Not because of wins or charts but because we didn't get performances... But seriously this album was so good

Oh, shit! She spoke to us. She is telling us her story. She is telling us - even everyone already knows- that she is one person in public and another one in private. Public person: the glamourous, the famous one, the beautiful one. While in private she strugles, she have her own monsters that she have to fight alone. She always win but is extremely tire, and she for once want to drown/shoot all that monsters.

She's petite, pretty, and looks vulnerable but has that fierce, determined side too. If she stars in a spy action film I'd definitely go and watch it.

띵띵뉴 앨범 진짜 좋음 수록곡들 하나같이 다 좋고 타이틀은 말할 것도 없고 심지어 뮤비도 이렇게 기깔남

DAMN I LOVE THIS SONG AND L O L THE STORY IS.........SOMETHING NEW

Taeyeon has established so much that she's doing this for the art, not for the charts.

She is showing us that the life of a celebrity isn't an easy life like ppl think she received hate and ppl wanted to destroy her even though she's famous and all you can see it in the mv when they wanted to "kill her" and then she's throwing money away and throwing everything away, money can't buy happiness. I'm really proud of Taeyeon she suffered a lot before getting to this point, I wish her all the best and all I want is to see her happy.

처음엔 좀 낮선 장르였는데 계속 들을따마다 중독되고 특히 인트로 세련되고 미쳣다 ㅠㅠㅠ심지오 네오소울이라니 ㅜㅜㅜㅜ하 ㅠㅠㅠㅠㅠ썸띵뉴 들리나요랑 레인 다음으로 최애 ㅠㅠ❤️

*Taeyeon can literally beat me up with ease... whatta Queen*

Taeyeon will always be my queen even 50 years from now.

Taeyeonnie looks so gorgeous in here and guess what? I love this concept so much and her voice never failed me 😆💕

this song is honestly one of taeyeon’s best songs yet so underrated :/

Who else thinks Taeyeon is the best singer in K-Pop?

This song so underrated

You wouldn't believe how much I love this song and MV!! I missed Taeyeon, and I'm glad she's come back with this present!! This MV really is something new 😍😍

I love how she tries new genre and concepts every comebacks One of her best songs and the most underrated song of her

Am I the only one who thinks that the luggage bags she carried and throw represents the weight she was carrying throughout a decade in the industry and since trainee days? I wanna dig deeper about her new mv. It has a lot of deep meanings.

Queeeeen 😭😭😭💕💕💕💕

Without the spotlight, taengoo is fighting with someone that wants her dead (depression) . Thats the message i saw in this MV

what an underrated gem this is

*I really love the production of this mv and the song go so well together, it's like a fancy old murder movie...*

Every time Taeyeon releases a new song, I become so proud of her. She’s always trying different genres and releasing music that’s so different from SNSD and yet she fits them perfectly. Plus this song is so good and a MV with a replay value. Long live King Taeyeon.

this is my analysis and speculation about this mv. Which was beautifully done btw I was completely sucked into it! *this is my own opinion and if you have your own please lmk bc I'd love to hear different respectful perspectives about this MV* In the beginning it seems like taeyeon is carrying weapons in setting where you would not normally *showing Her defensive mindset* shes crying but comes out of the car fine *meaning she can cry for hours going through things but the public would have no clue* She emerges from her car being sheltered by the rain and protected by the crowds by security. She's also live streaming certain parts *showing that she only shows her fans the good parts and is only being protected by so much* because when she walks into the hotel she is alone and has no luggage with her, she signs something and breaks the pen, *maybe symbolizing how she signed into this celebrity life and she came in with no baggage* She goes into the elevator and begins fighting this dude, she is somewhat ready as she has a weapon and she is able to fight him, *meaning she has always had to be prepared for anything with celebrity life* She walks out with baggage , literal and *mental baggage* and she hauls it unto her room, see how throughout the mv she looks untouched *showing major things can happen behind the scenes and she may not show it plus fans would not be able to tell she was going through any thing* Shes laying on her bed and live streams again *only showing fans good times again* she assumes shes safe but room service comes in and brings her 3 things 2 plates of cakes and a knife and begins to attack her *showing how life presents her with pros to being an idol but there on unexpected and deadly cons that have come her way that she wasn't prepared for* (cred :fair distribution in Mic drop) *the cakes and the server could be a personification of Taeyeons long term struggle with her weight* * the fights that she has could be mental battles* She leaves the hotel with more *baggage* And there are no fans *meaning they dont see this side of her life* outside waiting for her and she loads it up herself *meaning shes dealt with everything herself* into a truck and not the limo she came out of earlier *meaning Her life comes with alot of baggage that goes beyond the glamour* she leaving it behind in flames as she *attempts to destroy her past struggles and forget about it* She then goes to a cliff to destroy it all and runs away from it, you get a peak into what kind of baggage she carries *money, maybe for worry about future success or trophies, the burden of constantly needing to uphold her status in fame* she never opens it and throws it off and tries to shoot it *meaning she tries to destroy her problems and run away from them in attempt to get rid of her problems* she tries to destroy them all at once *showing Her attempt to get over it all at once* but they all open and backfire She runs away barefooted and the camera is shaking *meaning shes so vulnerable and desperate to get away from the things that weigh her down she gets rid of her shoes in order to flee as fast as she can* Which then it cuts back to her watching herself and her past and crying again *maybe meaning that rewatching these events show her that shes not quite over these major events, and that even though she may throw it off cliffs, shoot at them, and ran away from her baggage it all still has a strong affect on her.* IF someone saw this MV without knowing her story it could be confusing and difficult to understand. But Taeyeons story is a story of success but also a sad tragedy that most will never understand, but this MV illustrates just a part of it if youre willing to dig deeper. Idols are human, they have emotional baggage that they carry with them through out their schedules and yet have to put on a brave face for SNS. I hope that through this MV it humanizes not just taeyeon but your own favorite idols. That theyre not impervious to problems just because they are famous.

진심 태연 노래 중 제일 좋음. Heaven 뮤비 보고 올만에 뮤비 보러 옴

I love the story of the Mv it's really something new for Taeyeon to make this kind of videos I don't know but it sounds cool especially when she starts to fight 💛

How many people love TAEYEON?

The story of her movie is sad. Ye. She's famous she had everything that she wants money etc. but the truth is she can't really feel what HAPPINESS IS, she's a diamond in front of every people but deep inside she's suffering. SO EVERYBODY , AS HER FAN , BE HER HAPPY PILL ! LET'S CHEER HER UP , LET'S SUPPORT AND GIVE OUR QUEEN A UNCONDITIONAL LOVE , AS A FAN . MAY THE GOOD LORD BLESS HER ALWAYS, THUMBS UP FOR THIS NEW MV. SO UNIQUE OUR TAENGOOO

지금 들어도 세련됨... 개인적으로 초반부 화음과 베이스라인이 내 마음을 계속 자극함 개띵곡인데 사람들 잘 모름 ㅜㅜㅜㅠ

The whole story is about how Taeyeon have been suffering from all of these weary things and finally stands up for herself with 'real' scenes in color and 'imaginary' ones in black and white. 0:01 | beginning imaginary scenes in b&w imply her actual loneliness and sorrow 0:27 | real scenes in which she sighs and looks bored but still has to act in the public 0:41 | the building is implied as stardom and she once wished to make it to the top 1:04 | this man is one of her fans who support and love her through thick and thin 1:06 | 'pen' or 'penitentiary' is synonymous with 'prison', implying her will to escape from the 'prison of fame' 1:14 | the man in suit represents the haters who always insult her in fear 1:18 | yes girl she is now standing up for herself, implying to her action against instagram haters 1:19 | but she does not intend to 'kill' them, just wants to show she is not that vulnerable 2:08 | being an artist is not only about sweet things but also 2:16 | facing like depression, public scrutiny, etc. which kill her from inside 2:34 | but once again she is standing up like a phoenix 2:59 | she now gives up on all of these weary meaningless awards and money and titles to become herself So that is my theory for the music video. I still haven't found any appropriate explanation for her action of throwing a bunch of flowers | the bellman in the elevator | her running away | a b&w TV at the end. Hope you guys can help me out...

its so good to see the comment section here where the fans are actually enjoying the song and the mv while in other groups (3rd gen) the fans just focus on the number of views

She's still the queen, no one in their right mind would deny that

이노래 지금 다시 들으니까 가사 너무 좋다...ㅜㅜㅜ

I never imagine Taeyeon would do such things like fight scene. HAHAHAHAHAHA this is totally something new. ❤️

This is honestly amazing I’m so proud to stan her this song is so beautiful. I’m literally crying so much now Taeny literally made this for her fans and she honestly deserves the world. She isn’t promoting this so let’s get it to #1 on all the charts

SHE WASNT LYING ABOUT SOMETHING NEW

처음 들었을 때부터 너무 좋아했던 노래임 정말 잘 만들고 잘 부른 곡! 무대보고 나서는 더 확신하게 됨

Wooooow the first creative and entertaining music video SM has given to their female artist. Now fix up and make them their lightsticks.

Even how popular does other girl group in this generation. No can beat the legendary when it comes to K-music.

why did I think inside those luggage was the dead body LOL SLAY TAEYEON SLAY!

라이브 무대 보면 빠질 수 밖에 없는 것도 당연하고 그 전에 뮤비만으로도 겁나게 좋아했고 음원으로도 듣자마자 띵곡!! 소리질렀음

*THE QUEEN IS BACK*

Honestly Taeyeon's voice is everything... very addicting.

This is so random haha But it was chill and pleasing and this is 100% her style, I'm glad she's comfortable enough to be more like herself on public nowadays 🙌

시간이 흘러도 태연 노래 중 최애곡...❣️

This is my favorite MV of the year hands down.

That last scene where the girl is running is DEFINITELY NOT Taeyeon because our A4 can't run like that LOL Anyways the MV is definitely Something New..

this honestly refreshes my mind from all the edm that's going around right now

이 타이틀곡이 든 앨범에, 저녁의 이유가 있었던거같은데 하여튼 뮤비가 지금 다시 봐도 놀랍다 태연 미모도 놀랍고

Just a word : TALENT

The concept of the song is really what's happening today the fame and money are making some idols life like hell Anyway bravo taeyeon like always 👏👏👏 you did a good job your voice is amazing and the MV too

Our Queen literally looks younger every comeback. How!?!? What is this magic!!!

when it's already Happy era but you're still not over Something New

Taeyeon and Blackpink new song are both has deep meaning, idol life is really tough. everything they do always judge by public especially their hater 😭😭♥️♥️ fighting girls!!!!!!

How I would describe Taeyeon. T̲alented A̲mazing voice E̲xtremely beautiful Y̲ou bring hope and enjoyment to all your fans E̲legance O̲riginal N̲ever gives up

I love her new music style

섹시한 베이스와 존잘 태연.. 극락

This is why Taeyeon Is the *Real Queen of SM*

Moral of the story haters will always try to destroy Taeyeon but she'll ALWAYS win and they'll end up dead

I LOVE THIS CONCEPT SO MUCH. THE QUEEN IS BACK 여러분 ♡

생각해보니 이런 저런 빡씬 작업도 하고 삶에서 얻은 경험도 깊을 것 같고... 비록 텍스트로 뱉는 대사는 없지만 이미지 연기 잘하는 이유가 있음... ㄷ ㄷ