*South Korea are lucky to have artists like SHINee*

Different style from any solo in this big industry . What a bop he deserves more views and more attention

This song is fire and Kibum’s visuals are no joke

i can’t believe i just discovered one of the best kpop songs and it only has 13 MILLION VIEWS?? ppl need to wake up key is out here making bangers

People tend to forget what KEY does first and foremost: he is a SINGER. And an astounding one. His vocal abilities are insane in Bad Love, and yes indeed he proves once again why he is a very worthy member of SHINee!

That's literally one of the best choruses I've heard lately. Wow. Key always delivers but this is insane. From the visuals to the song production, everything is fire. The footwork at 3:05 just ended me.

Key is really a new kind of artist, there's no one who looks, sounds or just embodies the same spirit as he does, in western media or kpop. i'm a proud stan since 2011

님들이 잘 몰라서 그렇지 뱃럽은 언젠가 역주행할 거임 내가 말했으니 그렇게 될 거임 ㅇㅇ 너무 명곡이야

this song just proves how kibum is the ace of aces in kpop. A rapper, singer, and dancer. The power he holds

2021 is KiBum's year, he came back stronger than ever, shine brightly soloist Key, SHINee's pride.

key made a sophisticated work, telling a sad but healing story.

key is officially one of my favorite soloists in history he's incredible

Key’s voice range is really impressive… not to mention he’s a dance machine too, variety show genius, fashion geek, and a lot more.. congratulations

I'm really proud of Key. People is starting to look out for his releases for his voice, because they love it, and also because the music he delivers is attractive, something that didn't happen on previous releases. It's fantastic!

This song should not be ignored by whomever

the best thing ever to come out of kpop FR

Key is literally the only person in the whole industry who can carry off such avant-garde concepts! He is the ultimate performance genius! Crazy amount of talent and artistry, amazing strong vocals, king of dance and charisma, impeccable style and taste, and OMG his perfect visuals.

BAD LOVE, is not just an album, is a cultural reset. A lifestyle. A taste. A masterpiece. A blessing...

Shinee is really on a different level. All of them have just such a distinctive music identity and uniqueness. None could replace them, none comes close to them. All of them are real gems and the industry should be grateful to have them. I consider myself lucky for existing at the same time of these people and for getting to know them and their art. Key put all of himself in this song and in this album and it shows. It shows.

아직도 이걸 이길 뮤직비디오는 없다고 봄 진짜 미쳤다.. 대단하다는 말밖에 안나와

Imagine being the rapper and visual of a group and being able to sing and dance this song that it's also really high. That's such a flex. Shinee is setting the bar higher and higher

Everything he does is top tier. Kim Kibum himself is a masterpiece. So talented, so cool... Aaaah, please support Key

This is his idea. This is Key. And he didn’t disappoint us. If only sm will let their artist to choose what they really want..

a bit late to the party but this is literally one of the best songs i've ever listened to. i'm obsessed with everything about this

shinee are constantly proving they're not just idols but ARTISTS. this song is such a masterpiece in every way possible.

I’m crying out of happiness for him. He deserve so many people to know about his talent, music, fashion, dancing skills, voice etc. SM really needs to believe in the OG singers. They have the talents, skills, experiences, fan base and so much more. Love Key’s voice started from that one line in Replay. That deep unique nasal sound. I hope and wish each of the Shinee members to get as much attention and love they deserve. Starting from Jonghyun, then Taemin, now Key, later Onew and Minho. Shinee 5 Forever. The legends and performers each one of them is unique in their own way. A group that makes sure your bias is on rotation.

key's vocals are getting more and more impressive, this high intensity song is really suitable for him!

I SWEAR SHINEE AND ITS MEMBERS HAVE SUCH HIGH QUALITY MUSIC

His latest album and tracks has a potential to be a massive hits of people appreciate and take attention to him.

Besides his voice, his visuals are seriously addicting. Our Key never disappoints

This song, his vocals, that red outfit, that choreography, everything here is powerful.

진짜 BAD LOVE는 역주행 했으면 좋겠다.... 진짜 명반중에 명반임 진짜 처음 들었을떄 전율을 못잊음 ㅠ 진짜 제발 다들 한번만 들어 보시라규ㅜ요........... 김기범 솔로곡은 언젠간 역줗행 한다 진짜ㅠㅠㅠㅠㅜㅜ 제발

I wish that more people would appreciate kibum's artistry he's on another level

I cannot get enough of this song. The 80s sound...............his voice. It's perfection really

LSM must be proud of Key’s artistic expression no matter how he sees it. This is Key, that kid you once believed in to be a part of SHINee, a group of talented, amazing individuals. This is your achievement too…

키 솔로 중에 음원은 진짜 bad love이 제일 완성도가 높은 거 같다... 다른 노래 듣다가 딱 밷럽 나오면 귀가 반응하는 게 달라짐,,

It’s really RARE something this special comes along. I mean is it not pretty much perfect ?! The mv look, the theme, the melody, the layered chorus, the choreography, key’s charisma, his VOICE, his face, the fashion, and every scene cut to perfection. The song is electrifying. Key sings every line with such emotion. It’s rare for an SM artist to be allowed to have so much control over the whole concept, and KEY’s vision was… THIS. I mean. The talent !!! He is so amazing.

one of the best comebacks this year, so proud of kibum

I haven't heard a better chorus than this one this year. Now this what I call a song that HITS DIFFERENT!!

kibum is actually becoming one of the most influential and big soloists in kpop with every new solo drop. i believe he will get the attention and recognition he deserves, just wait a little. he makes it hot every time ♥

I can feel non-fans getting sucked into Keyland cos even I am not into this genre, i genuinely love this particular song…

I am glad Key went with his instinct and stuck to what he wanted. This is nothing less than a MASTERPIECE! You did well Key and you make me so proud to be your fan.

This is what happens when SM gives their artist freedom. Pure art that beautifully expresses the artist's soul, not just some fabrication about superpowers, etc. (There's nothing wrong with that, but it feels less sincere? idk.) I just hope that the artist won't have to fight for his freedom next time, that he won't have to cry after filming, that he will have the full freedom because you see this video? IT'S A MASTERPIECE.

Bad love is the song that represents Key and his style of Music. This style of music really suits Key and his Star power should be explored and showcased with more grandeur… SM really needs to step up for promoting Key. He has so much potential to be the global heartthrob and yet I see so much potential for him to become bigger than his current position even in K-pop music industry… Dear Key, hope you find this message and understand that global fans are ready for you to expand because you are such a unique artist within K-pop and such star power you exhibit throughout your discography.. You deserve so much more success…. 💫✨🌟Shinee

Vocalist, dancer, rapper, visual. Uri Almighty Key has it all.

The stage, the vocals, the outfits, the choreography.. there's no better way to summarize perfection.

Key vocal quality in this song is really showing his pride as SHINee member, you know when it come to vocal, SHINee is front runner!Key Kim Kibum you are so talented!

this song still sounds fresh in my ear aahhhh kibum-ah you’re so amazing!!!!!

It just doesn't get boring. No matter how many times I listen to it, it gets only better and better! The whole album is like that. A masterpiece!

NO ONE is touching Kibum in terms of concepts, he's such a genius. His fashion is unbeatable, his vocals are soooooo impressive and amazing, his choreo is insane, he literally does everything perfectly. Key, let's do well with this album!! I'm so proud of you!!

Don't you think it's satisfying watching people praise Key vocals? I'm really REALLY proud of you Key.

This song is criminally underrated. I never could get into Shinee, but I'm truly loving Key's solo work. As soon as I heard the first few seconds, I knew this would become an all time favorite kpop song for me. His musical vision and (retro b-movie-esque) aesthetics feel so unique within the genre, not to mention that he is an excellent dancer and beautiful doing it. I only wish I knew about his solo work sooner.

Popular opinion : key is soo underrated. He deserves more.

The "walking" choreo in the chorus is simple but soo powerful & effective. And that red outfit is perfect. So excited about this whole thing! 열정 넘친 아티스트 키, 역시 강하다 ✨화이팅!

KEY deserves all the attention and spotlight. You can see how much he has poured his heart and soul into this. It’s so immaculate. It’s beyond words amazing. He’s so unique and his VOICE is electrifying and SATISFYING and if you’re not in love with this whole thing, … well I’m not gonna say you don’t have taste, but, who can watch this and not love it is all I’m saying…

SMTOWNLIVEで聞いてからずっとリピってます！！！最高の曲に出会えました〜！😭💗💗キーくんかっこよかった！

His high notes are hauntingly beautiful! 사랑해요 김기범 고리고 Bad Love.

Key just can’t disappoint. His vocals visuals and dance are always on point it’d be silly to not Stan him.

Nothing can beat SHINee as a group and as soloists

His solo stuff is amazing!!!

This is just getting SO MUCH BETTER with every listen it’s almost unbelievable!

Once again Kibum proves that he is a gem in kpop industry. His vocals and charisma never disappoints. Another successful comeback Key! I love everything about it, the song and the visuals. Keep on shining.

I really tried not to get invested in yet another artist, but ultimately quality music has won out. I fell in love with his mini album and his previous stuff is amazing as well. Let’s hope more people will come to appreciate his artistry.

I got addicted with this song. I just realised that I've been listening it for two weeks, and everyday I repeat it more than four or five times.

I swear this is what music industry needs! The vibes, the charisma, the vocals, Key really surprised me!!

His vocals are driving me crazyyyy. How can all Shinee members be so freaking talented?

CAN WE HAVE A MOMENT TO APPRECIATE HIS VOCALS AND THE STYLISTS?? Key all rounder indeed

KEYは本当に良曲ばかり！ KEY POPを愛さずにはいられない

As expected from Key! SHINee as a group or as a solo singer, always shining.

KEY is the hidden gem of SHINee, he got creativity and talents all together. I just knew he directed every process of this concept and album although SM team was against him because they wanted him to follow SM general concept for their artists this year. WE MUST SUPPORT HIM FOR STANDING UP FOR HIS IDENTITY AS AN ARTIST. I am extremely proud of him.

*my favorite artist in the industry HANDS DOWN* ! Key is not like anyone else. He delivers HIS vision. Do you even know what it took to get this approved or done? I Am just so proud and amazed. KIBUM!! My retro heart is so happy. You always make me so happy! And this album will be played in my ears for years to come. You mean the world to me. Congratulations key! We don’t deserve you.

I only got to know this now but this give me goosebumps everytime

C'mon Key deserves everything with this comeback, not the bare minimum.

After all this years i still cannot believe how talented SHINee are. This five guys are just amazing.

This song is a masterpiece. Music, vocals, dance, acting, clip. Everything is top quality.

This is my favorite Key’s song

진짜 이번에 얼마나 심혈을 기울인건지 잘 보이고 뮤비 장면, 소품, 춤 등등 세심하게 신경쓴 게 눈에 더 보여서 감동인... 노래도 진짜 너무 신나고 트렌드에 따라가지도 않으면서 스스로 길을 개척해나가는 기범이가 정말 자랑스럽고 고맙다...💕

I really like this song. It's creative, he can sing (not only has been teached how to sign, but also he has a beautiful voice and talent). I like different group the most, but I noticed that SHINee and SHINee members are not typical boy group/ idols anymore. Their comebacks are getting better and solo projects are interesting. They're more innovative than some new artists nowadays yet there's still that old school something about them. This song deserves to be noticed, he did well. Can't wait to see the performance. Nowadays songs are only about strong bass and complicated choreography. This choreography is not easy, but I can call this project a SONG. Something worth my attention, not only "wow effect" for crowds.

Popular opinion:- Key makes everyone day better

This masterpiece ist he most listened song on my spotify this entire year, i love so so so much this music.

This is legit that kind of song that becomes better after playing it the second time and becomes the best after. I got goosebumps all over my body just by listening again today. It's strange but nostalgic as well, anyone feel me???

SHINee - Don't Call Me Taemin - Advice Key - Bad Love SHINee is in their 13th years, and still Make New Kind of Sound and Music. The consistency of Quality is undeniable. A Senior group with Rookie energy

This is just one example of why SHINee Key is more than just the sassy and funny celebrity he is known for. In his core, he is truly an ARTIST!

It’s almost three years since this legend song dropped in and I still can’t get over it

햇님 방송 보고 왔어요 약속된 시간 생각 않고 즐기면서 끝까지 풀방송 뛰어주신 키님께 감동하면서.. 노래 너무 좋아요 내일부터 출퇴근 차 안에서 앨범 전체 들어볼게요... :)

I love this vibe. Remind me his releases of 2018 that was killa

not a shawol but for real Shinee has the most authentic and unique soloists, what a banger!

Every time I hear this I end up breatheless..It's a journey I don't want to end

고음 순간부터 머릿속에 남은건 배드러브와 김기범의 화려한 금발 뿐이었다....사랑해 나쁘게

몇번을 봐도 안질리는 뮤비,,,, '저 본업을 제일 잘해요'를 당당히 결과물로 보여주는 김기범 진심으로 존경해!!!!

햇님네 영상 보다가 홍보하는거 보고 함 보러옴. 80년대 메탈 같은 쨍한 목소리랑 음악이 잘어울림. 레트로랑 섞었는데 도망쳐봐도~하는 부분은 되게 또 세련되었고...푸헹 노래 조타

다시 들어도 너무 좋은 bad love pleasure shop 이번 노래도 너무 좋음 ❤

The high notes in that song is crazy, it just shows how powerful his vocals are

Vocals: 10/10 Song: 10/10 Visuals: 10/10 Outfits: 10/10 MV: 10/10 You deserve anything less, King, congratulations on incredible comeback!

상상하면 다 이루어내는 우리 대장프릭이 짱이다 릴프릭들은 항상 대장 편이야 사랑해 배드럽 화이팅!

왜 이곡을 이제알았지 ㅜㅠ 너무 명곡이에요 키 진짜 육각형이다,,,,

마이클 잭슨 뮤비 보고 이후 처음으로 감동 먹은 뮤비 입니다. 제 나이 50대.. 예전엔 팝송 많이 듣다가 10년전쯤부터 팝송, kpop 같이 듣다가 이젠 kpop만 거의 듣게 되네요. kpop이 이젠 미국 pop 보다 10년은 앞서 가는거 같은 느낌.. 뮤비제작, 댄스, 리듬,, kpop 빼고 그외 음악이 촌스럽게 느껴지는 시대 되었음요. 영어권이였다면 빌보드 1위 바로 가야하는 음악이라 생각함.

다섯 멤버 모두 '샤이니'라는 그룹 밖에서는 확연히 다른 색깔의 아티스트가 되는데, 그중에서 샤이니와 가장 닿아 있는 건 키라고 생각해. 샤이니도 키도, 언제까지나 이렇게 Kpop이라는 묶음 안에서 쏙 도드라지는 특별한 음악을 했으면 좋겠다.

He is art and this is art and I'm obsessed. Him belting out those higher notes in the chorus? It's giving me life. Like literally making me feel alive more than I have in a while. Giving the feels like I'm witnessing something legendary happening. Go get the world babe 🔥

돈콜미 입덕하고 문 걸어잠군 배드러브... 이 곡이 없었으면 덕질 흐지부지 되었을것. 코어행 특급열차 타게 만든 앨범. 진짜 곡 하나하나 다 너무 좋고 프로모 컨셉 실물앨범 뮤비 안무 어느 무엇하나 만족스럽지 않은게 없던 앨범. 플래져샵 스밍하다 밷럽 생각나서 같이 보는 중🎉