Lol, you know BoA is the creative director at SM. This is her style now, so it reflects on the artists too. I love it💕

+Malaysian Lion so cool

+Malaysian Lion i can see it in luna solo

Ahahahaha

+amal31998 Yea even in her video it had this look. It seems like SM is letting BoA give the unpopular or unknown artist this Electronica sound/look and it's working!!!

She's Cha Ji Yeon, her voice is absolutly amazing ! And yes the animation looks like Luna's free somebody and BoA's station music, it would be good if SM'll realase more music videos like these one!

sm definitely should open a tumblr acc

+transparent human. i agree

you should check Boa X Beenzino - No Matter What ,if you didn't yet 😍👏🏻

Agree

agree

u win 😂😂😂😂

agree

LOL OMG AHAHAHAHAHA XDXDXD

so true

LDN help produce taeyeons new song though.

Darwin Champagne "attention to their lesser known artists, producers" I read this as LDN not being well known.

Darwin Champagne Right, but I would argue LDN noise is well known, at least in the producer world since they have produced for Chris Brown, Nick Jonas and others... as well as being Grammy nominated producers.

Darwin Champagne Right, well they aren't poster child producers, they aren't a face like Skrillex or what have you, but in the world of producers, they well known. The original post was worded in a way that made it seem like SM is doing producers like LDN a favor by using them, exposing them. On one hand yes, they are giving them opportunity to work on music for the young kpop fans, but these guys are already well established in the industry. Most kids don't bother to know the producers behind their favorite pop acts anyhow.

Understandable, she has a great voice.

Is there an app for it or do you have to go to there website?

+Irving Romero it's a digital station, but if you haven't heard all the songs yet that's have been released so far, you can just go to their channel smtown, go to their playlists and play the smstation playlist 😊

+Irving Romero listen on Spotify or itunes go to Smstation Playlist😊

agree

i dont think so

I think just me that thinking like this lol yeah i hear little taeyeon there and here

Agree ~

i dont know but i hear some jessica or krystal too

LDN Noise always delivers ❤

Srsly this is their best collab

Yes!! most of my favorite songs also.

me too

I'm with you, I LOVE THIS!

me too!

wtf? no, EVERYONE is loving SM's new profound love of EDM and aesthetic MV! where have u been?

we are in the same boat!!

I love it too, I had never heard of EDM, but I enjoy it and not get bored. I find all the songs a special color depending on who sing (even if they are all EDM) hashahshaha

I think BoA is in charge of the aesthetic since she is a creative director in SM and this seems like her style. Either her or Kangta

Kangta, BoA and Jaewon, SM always been in charge in term of aesthetic and trend

Omg yeh

yeeeahh when they came out with 4walls I was like ayy? Garage in kpop? New found respect for SM now haha

That's because LDN Noise are British.

iman nyan No .. I just mean SM in general, not just LDN Noise

+Jordan Jones Wait Whaaat?SM made LDN Noise produce all their latest artists title tracks and albums tho,unless I'm missing something.

Sure!

what are the cheap colorful boxes from?

+Jay Em every Sm video was like that. Exo's Overdose, Exo's Growl, SNSD's I got a boy (minus the scene where they were sitting in a room, everything else is just a box) :^(

Those 'boxes' were def not cheap tf...

if those are cheap, then I'm broke

Those boxes are not cheap at all. Its because a plain or simple background would be better for cheorgraphy, those boxes are as costful as outdoors studioes :) as you can see, they may be boxes but def not ugly boxes

"We want a show!" - Cupcakes

"And a fandomname." - Cupcakes (?)

+Ayşe Betül Ataman aynen

lmao

bye.

YEAAAAAAAAAAAAA

Ikr, SM made for once a good decision with the station project lol

+Maxendre R. You wrong for that but you're not lying at all lol station was the best decision they've made

Chan Lol but tbh they made a lot stupid decisions like letting Jessica even tho they didn't want her anymore ( i'm not sure tho, that's what i just read on the internet )

+Maxendre R. Well it's safe to say we'll never really know the truth just he said she said but I totally understand what you're saying. There really has been some dumb ass decisions made.

Chan I'm glad you're taking this well (what i said) bc some fans would go crazy lol :)

true

personally i think sm is doing good with their songs. International fans are more happy with the songs sm are releasing but based on what I see on twitter (rankings,charts,wins) of these type of songs they're not really doing that good in South Korea because they top for one day then fall down on the second and never comes up again. The only sm station song who charted the highest, stayed the longest and won a music show award was rain and that was before the edm sm station songs after that the only thing successful enough was boa's no matter what who topped charts but didn't really stayed that long. :(

+yunataeyeon i don't think korea really like this sound because normally kpop is more distinct and has a different sounds to western music but lately sm's music are becoming more influenced by mainstream music and western music etc. And I usually see that the ballad, slow calm type of songs are usually the songs that chart high

+mint suga (meanie) Pity, this music is great! I'm curious, do you know how the new EXO album did? The type of music featured on the album leaned more to the music being played in NA. Frankly speaking, it wasn't my favorite, but I'm curios how it settled with the Korean audience.

+Lola Madre it did well like all of EXO's albums xD EXO has a large large large fanbase so thats probably a reason why but also the album sales have already reached over 700k which is amazing, I think it will no doubt reach over 1m sales by the end of the year

yup! btw, ur display picture is my goddess kkk~

+Isaac Owens oh,thanks for letting me know that! I've been enjoying their music for months but i didn't really know they were two. Any ways, i agree, they've been slaying with those amazing tracks💯

+young jiy mine too 💖

***** i just did. and i couldn't help but following them on soundcloud too. and i just found another well made tracks that I've slept on there. i should've searched for them before. thanks alot

+njoud 😁😁😁

YASSSSSSSS :'DDDDDDDD PLEASEEEEE TWT I LOVE LDN NOISE!

Wow really? they also produced Dumb Dumb! omg I'm excited

+Ratata89 They produced Dumb Dumb? I'm so relieved now ~ Hopefully it'll be a hit

Hopefully its 2 title tracks covering both the Red and Velvet side.

Yup so they won't have to come back with the velvet side afterwards

차지연이라는 사람이 누군지도 모르면서 수백번은 들은 곡

Me too i love joy she's so beautiful Kidding lame joke !

Award winning musical actress Cha Jiyeon, everyone!

OMG!!!!! PERFUME!!!!!!! I LOVE THEM!!!!!

Bilal Abbas Me too!

yup you can say that again

rv's reality show^^

+Red Velvet Say Hi ^^^^^^^^^

I want this so bad :((

Red Velvet showtime

Yes Cha Jiyeon is a musical actress and ballad singer! Shes so awesome.

Also he doesn't mention her, he only mentions Kim Taehee, Song Hyekyo and Jun Jihyun, the holy beauty trinity